Eileen P. Monesson, MBA

Principal

Eileen Monesson, MBA, is the Principal-in-Charge of the Marketing Services Group at Cowan, Gunteski & Co., P.A. In this role she is responsible for strategic marketing planning, practice development and public relations. In addition, Ms. Monesson works with clients of the Firm with the development and implementation of business and marketing plans. She has more than 25 years of experience in marketing and sales in the professional services industry. Ms. Monesson joined the Firm in 2004 and was named Principal in 2007.

Eileen has been quoted on best marketing practices, practice development, team incentive programs and e-commerce strategies for professional services firms in numerous publications, including The Journal of Accountancy, Practical Accountant, CPA Marketing Report, MarketTrends, Law Marketing, NJBiz and various Chamber of Commerce publications.

A frequent public speaker on developing a marketing culture, branding and other topics related to business development, Ms. Monesson has addressed the Association For Accounting Marketing at their national 2004 and 2009 Summits, CPAmerica Marketing Conference, New Jersey Professional Services Marketing Group, as well as numerous other organizations.

Ms. Monesson has developed and implemented several programs that have received national recognition including the Association for Accounting Marketing - Marketing Achievement Award, Practical Accounting - Practice Innovation Award (three awards) and Jersey Shore Public Relations and Advertising Association - JASPER Award (three awards). She was nominated in 2006, and again in 2008, as Marketer of the Year for the Association for Accounting Marketing.

Education and Credentials

• Richard Stockton College of New Jersey - Bachelor of Science - Marketing
• Pace University - Master of Business Administration - Marketing and Computer Information Systems
• Adjunct Professor of Marketing, Managerial Communications, Public Relations and Strategic Management at Georgian Court University

Membership in Professional and Civic Organizations

• Association for Accounting Marketing
• CPAmerica International, Inc. (past chair of the Executive Marketing Committee)
• PM Forum
• Professional Services Marketing Group of New Jersey
• Monmouth Ocean Development Council (MODC - Chair of the MODC Business Outlook Survey Committee)
• New Jersey Builders Association (Chair - ABC Convention Committee Member)
• Utility Transportation Contractors Association (Convention Committee Member)

Contact Information

Email: emonesson@cowangunteski.com

730 Hope Road

Tinton Falls, NJ 07724
(732) 676-4100